Where Can I Find Fashion Influencers to Boost My Brand?

Fashion influencers are the new age fashion icons who have a massive following on social media platforms. They have the power to make or break a fashion trend and can greatly impact a brand’s reputation. As a fashion brand, finding the right influencer to collaborate with can be a daunting task. But fear not, for there are many platforms available to help you find the perfect influencer to boost your brand. In this article, we will explore the different avenues you can explore to find fashion influencers that align with your brand‘s values and aesthetic. So, get ready to take your brand to the next level with the help of these fashion influencers!

Understanding the Importance of Fashion Influencers

Why Fashion Influencers Matter for Your Brand

In today’s fast-paced digital world, fashion influencers have become a crucial aspect of the fashion industry. They have the power to influence their followers’ purchasing decisions and can significantly impact a brand’s reputation and sales. Therefore, partnering with fashion influencers can be a highly effective marketing strategy for brands looking to increase their reach and engage with their target audience. Here are some reasons why fashion influencers matter for your brand:

• Credibility and Trust: Fashion influencers have built a reputation for themselves as experts in the fashion industry. They have a dedicated following of people who trust their opinions and style choices. By partnering with an influencer, your brand can tap into that credibility and build trust with potential customers.
• Reach and Engagement: Fashion influencers have a large following on social media platforms, which can give your brand a significant boost in reach and engagement. When an influencer promotes your brand, their followers are more likely to take notice and engage with your content. This can lead to increased website traffic, social media followers, and sales.
• Targeted Audience: Fashion influencers often have a specific niche or target audience that they cater to. By partnering with an influencer whose audience aligns with your brand’s target market, you can ensure that your marketing efforts are reaching the right people. This can lead to a higher conversion rate and a better return on investment.
• Creativity and Authenticity: Fashion influencers are known for their creativity and authenticity. They have a unique voice and style that sets them apart from other influencers. By partnering with an influencer, your brand can benefit from their creativity and authenticity, which can help you stand out in a crowded marketplace. Additionally, influencers can create unique content that showcases your brand in a new and interesting way, which can capture the attention of potential customers.

Overall, partnering with fashion influencers can be a highly effective marketing strategy for brands looking to increase their reach, engage with their target audience, and build credibility and trust. By selecting the right influencer and developing a strong partnership, your brand can benefit from their influence and reach new heights in the fashion industry.

The Impact of Fashion Influencers on Consumer Behavior

The impact of fashion influencers on consumer behavior is significant. These individuals have the power to shape the way people perceive and interact with fashion brands. By understanding the influence of fashion influencers, brands can leverage their power to boost their brand and reach their target audience.

• Influencer as a Trusted Source
  Fashion influencers have built a loyal following by providing valuable and authentic content. They have established themselves as trusted sources of information and their followers trust their opinions and recommendations. Brands can capitalize on this trust by partnering with influencers to promote their products.
• Increased Brand Awareness
  Fashion influencers have a large following and their posts reach a significant number of people. When a fashion influencer promotes a brand, it increases the brand’s visibility and reach. This can lead to increased traffic to the brand’s website and social media pages, resulting in a boost in brand awareness.
• Increased Purchase Intent
  Fashion influencers have the power to influence their followers’ purchasing decisions. When they recommend a product, their followers are more likely to make a purchase. This can result in increased sales and revenue for the brand.
• Building a Community
  Fashion influencers often have a community of followers who engage with their content and share their own experiences. By partnering with an influencer, brands can tap into this community and build a relationship with their followers. This can lead to increased customer loyalty and repeat business.

In conclusion, fashion influencers have a significant impact on consumer behavior. They are trusted sources of information, increase brand awareness, and influence purchasing decisions. Brands can leverage the power of fashion influencers to boost their brand and reach their target audience.

Identifying Potential Fashion Influencers

Finding the Right Fit: Criteria for Selecting Fashion Influencers

When searching for fashion influencers to collaborate with, it’s crucial to find the right fit. Here are some criteria to consider when selecting fashion influencers:

• Target audience: Ensure that the influencer’s audience aligns with your brand’s target market. It’s essential to work with an influencer whose followers are likely to be interested in your products.
• Engagement rate: Analyze the influencer’s engagement rate to determine how well their audience interacts with their content. A high engagement rate indicates that the influencer’s followers are genuinely interested in what they have to say.
• Content quality: Evaluate the quality of the influencer’s content. Look for creativity, originality, and relevance to your brand. It’s essential to work with influencers who create high-quality content that resonates with their audience.
• Authenticity: Authenticity is key when working with influencers. Look for influencers whose values align with your brand’s values and who genuinely love and use your products. Authentic influencers are more likely to create authentic content that resonates with their audience.
• Brand reputation: Research the influencer’s reputation within the industry. It’s important to work with influencers who have a positive reputation and are respected by their peers.
• Budget: Finally, consider your budget when selecting fashion influencers. Influencer marketing can be costly, so it’s important to work with influencers whose rates are within your budget.

Tools and Platforms for Discovering Fashion Influencers

There are various tools and platforms available to help you discover fashion influencers that align with your brand‘s values and aesthetic. Here are some popular options to consider:

1. Social Media Platforms

Social media platforms are an excellent starting point for finding fashion influencers. Here are some of the most popular platforms to explore:

• Instagram: Instagram is a highly visual platform that is perfect for discovering fashion influencers. You can search for relevant hashtags, follow popular accounts, and engage with potential influencers to build relationships.
• YouTube: YouTube is a valuable platform for finding fashion influencers who create video content. You can search for fashion-related videos, explore popular channels, and even use tools like Google AdWords to identify relevant keywords and search terms.
• TikTok: TikTok is a rapidly growing platform that is popular among younger audiences. It is an excellent platform for discovering fashion influencers who have a strong presence on the platform.

2. Influencer Search Tools

There are also several influencer search tools available that can help you discover fashion influencers based on specific criteria. Here are a few popular options:

• HypeAuditor: HypeAuditor is a comprehensive influencer search tool that allows you to search for influencers based on various criteria, including location, follower count, engagement rate, and niche.
• BuzzSumo: BuzzSumo is a content discovery tool that can help you find influencers who are sharing content related to your brand. You can search for popular content, analyze influencer performance, and even monitor trending topics.
• Upfluence: Upfluence is an influencer marketing platform that allows you to search for influencers based on various criteria, including reach, engagement, and relevance to your brand.

3. Fashion Blogs and Websites

Fashion blogs and websites are another excellent resource for discovering fashion influencers. Here are a few popular options to explore:

• Vogue: Vogue is a leading fashion magazine that features some of the most influential fashion bloggers and influencers in the industry.
• Harper’s Bazaar: Harper’s Bazaar is another popular fashion magazine that features a range of fashion influencers and bloggers.
• Fashionista: Fashionista is a popular fashion blog that covers the latest trends, news, and influencers in the fashion industry.

By utilizing these tools and platforms, you can discover fashion influencers that align with your brand‘s values and aesthetic, helping you to boost your brand and reach your target audience.

Approaching Fashion Influencers

Crafting a Compelling Pitch for Fashion Influencers

Creating a compelling pitch is essential when approaching fashion influencers. Here are some tips to help you craft an effective pitch:

• Know your target audience: Understand the demographics of your target audience and tailor your pitch accordingly. Highlight the key features of your product and explain how it will appeal to the influencer’s followers.
• Showcase your brand’s unique selling proposition: Explain what sets your brand apart from the competition. Be clear about the benefits of your product and how it can add value to the influencer’s content.
• Keep it concise: Fashion influencers receive numerous pitches daily, so keep your message short and to the point. Make sure your pitch is easy to read and understand.
• Personalize your approach: Research the influencer’s content and engage with their posts before reaching out. Personalize your pitch by mentioning specific posts or campaigns that you enjoyed.
• Offer something in return: Consider offering the influencer a discount code or a free product in exchange for promoting your brand. This can incentivize them to work with you and increase the chances of a successful collaboration.

By following these tips, you can craft a compelling pitch that will increase your chances of securing a partnership with a fashion influencer.

Building Long-Term Relationships with Fashion Influencers

Establishing long-term relationships with fashion influencers can significantly benefit your brand in the long run. Building a rapport with these individuals can lead to more collaborations, increased visibility, and greater credibility for your brand. Here are some steps to help you build long-term relationships with fashion influencers:

1. Identify Potential Partners: Research and identify potential fashion influencers who align with your brand’s values and aesthetic. Consider factors such as their audience demographics, engagement rates, and content quality.
2. Develop a Personalized Outreach: Reach out to these influencers with a personalized message that showcases your brand’s unique selling points and explains how your products could benefit their audience. Avoid generic messages and take the time to tailor your approach to each influencer.
3. Offer Mutually Beneficial Collaborations: Propose collaborations that offer value to both parties. This could include product reviews, sponsored posts, giveaways, or exclusive discounts for their followers. Be open to negotiating terms and finding a mutually beneficial arrangement.
4. Establish Clear Expectations: Set clear expectations for the collaboration, including deliverables, timelines, and compensation. This helps to avoid misunderstandings and ensures that both parties are on the same page.
5. Maintain Open Communication: Maintain open communication with the influencer throughout the collaboration. Be responsive to their needs and feedback, and be proactive in addressing any issues that may arise.
6. Follow Through on Commitments: Ensure that you follow through on your commitments, whether it’s providing the agreed-upon products or compensating the influencer as discussed. This builds trust and fosters long-term relationships.
7. Recognize Their Efforts: Show appreciation for the influencer’s efforts by featuring their content on your own social media channels, offering them exclusive access to new products, or providing them with special discounts for future purchases.
8. Nurture the Relationship Over Time: Continue to nurture the relationship over time by staying in touch, sharing relevant content, and seeking their input on your brand’s initiatives. This helps to build a strong bond and increases the likelihood of future collaborations.

By focusing on building long-term relationships with fashion influencers, you can establish a strong network of partners who can help amplify your brand’s message, increase visibility, and ultimately drive growth.

Negotiating Contracts and Collaborations with Fashion Influencers

When it comes to negotiating contracts and collaborations with fashion influencers, there are several key factors to consider. First and foremost, it’s important to have a clear understanding of your goals and objectives for the collaboration. What do you hope to achieve by working with a fashion influencer? Is it to increase brand awareness, drive sales, or something else entirely? Once you have a clear understanding of your goals, you can begin to look for influencers whose content aligns with your brand and target audience.

Once you’ve identified potential influencers, it’s time to start negotiating the terms of the collaboration. This may include discussing the scope of the work, the compensation for the influencer, and any specific deliverables that you expect as part of the collaboration. It’s important to be clear and specific about what you’re looking for in the collaboration, and to be willing to negotiate on terms that are important to both parties.

In addition to discussing the specifics of the collaboration, it’s also important to have a clear understanding of the legal terms of the agreement. This may include drafting a contract that outlines the terms of the collaboration, including compensation, deliverables, and any other relevant details. It’s important to have a lawyer review the contract to ensure that it’s legally binding and protects the interests of both parties.

Overall, negotiating contracts and collaborations with fashion influencers requires careful planning and preparation. By understanding your goals, identifying potential influencers, and negotiating terms that are fair and reasonable for both parties, you can create a successful collaboration that helps to boost your brand and reach your marketing goals.

Navigating Ethical and Legal Considerations in Fashion Influencer Partnerships

As you navigate the world of fashion influencer partnerships, it’s important to be aware of the ethical and legal considerations that come with this type of marketing strategy. Here are some key factors to keep in mind:

• Transparency: It’s important to be transparent about your partnership with a fashion influencer. This means disclosing the partnership in the influencer’s posts and ensuring that the influencer is not misleading their followers about the nature of the relationship. The Federal Trade Commission (FTC) has guidelines in place to ensure that influencers and brands are transparent about their partnerships.
• Authenticity: It’s important to work with influencers who genuinely love and use your products. This helps to ensure that the influencer’s posts are authentic and genuine, rather than feeling like a sales pitch. It’s important to be upfront with influencers about your expectations for their posts, and to give them the freedom to create content that feels true to their own voice and style.
• Legal compliance: Make sure you’re complying with all relevant laws and regulations when working with fashion influencers. This includes disclosing the partnership in accordance with FTC guidelines, as well as complying with any other laws that may apply to your specific industry or product.
• Copyright and trademark issues: Be aware of copyright and trademark issues when working with influencers. This includes ensuring that the influencer has the right to use any images or content that they post about your products, and that they’re not infringing on any trademarks or copyrighted material.
• Discrimination and diversity: Make sure that your partnerships with fashion influencers are inclusive and don’t discriminate based on race, gender, or other factors. It’s important to work with a diverse range of influencers to ensure that your brand is inclusive and welcoming to all consumers.

By navigating these ethical and legal considerations, you can build strong and successful partnerships with fashion influencers that benefit both your brand and the influencer’s audience.

Measuring the Success of Fashion Influencer Collaborations

Setting Clear Goals and KPIs for Fashion Influencer Campaigns

In order to measure the success of fashion influencer collaborations, it is essential to set clear goals and KPIs (Key Performance Indicators) for the campaign. By defining specific, measurable objectives, you can assess the impact of the collaboration on your brand’s performance and determine whether it was worthwhile. Here are some steps to follow when setting goals and KPIs for fashion influencer campaigns:

1. Identify your campaign objectives: Start by defining the primary goals of your fashion influencer campaign. Are you looking to increase brand awareness, drive website traffic, boost sales, or improve engagement with your target audience? Your objectives will depend on your brand’s specific needs and priorities.
2. Determine your target audience: Knowing your target audience is crucial for setting relevant KPIs. Understand their preferences, interests, and behavior patterns to ensure that your goals and KPIs align with their expectations. This information will help you choose the right influencers and tailor your campaign messages to resonate with your audience.
3. Choose the right KPIs: Select KPIs that directly relate to your campaign objectives. For example, if your goal is to increase website traffic, monitor the number of clicks, unique visitors, and page views. If you aim to boost sales, track the conversion rate, average order value, and revenue generated from the campaign. Be sure to choose KPIs that are actionable, measurable, and relevant to your goals.
4. Set a benchmark: Establish a baseline for each KPI before launching the campaign. This will help you evaluate the campaign’s performance against your established standards and identify any significant changes in performance. Use historical data or industry benchmarks to set realistic targets for each KPI.
5. Monitor and analyze performance: Regularly track and analyze the performance of your fashion influencer campaign using the selected KPIs. This will help you understand the impact of the collaboration on your brand’s performance and make data-driven decisions to optimize your marketing strategy. Be sure to adjust your KPIs as needed to ensure they remain relevant and aligned with your campaign objectives.
6. Evaluate the success of the campaign: Assess the overall success of the fashion influencer collaboration by comparing the performance data against the established KPIs and benchmarks. Identify areas of improvement and opportunities for future collaborations. Use this information to refine your strategy and make informed decisions about future influencer marketing efforts.

By setting clear goals and KPIs for your fashion influencer campaigns, you can effectively measure the success of these collaborations and make data-driven decisions to optimize your marketing strategy.

Tracking Engagement and Analytics in Fashion Influencer Partnerships

To gauge the success of your fashion influencer collaborations, it’s essential to track engagement and analytics. By doing so, you can evaluate the effectiveness of your campaigns and determine the ROI (return on investment) of your marketing efforts. Here are some key metrics to consider when measuring the success of your fashion influencer partnerships:

1. Views and Impressions: The number of times your content has been viewed or seen by potential customers is a crucial metric to track. This can help you understand the reach of your influencer campaigns and gauge their overall impact.
2. Click-Through Rate (CTR): The percentage of people who click on your content after seeing it is an important metric to measure. This can help you assess the effectiveness of your call-to-action (CTA) and determine if your influencer campaigns are driving traffic to your website or social media channels.
3. Engagement Rate: The level of engagement your content receives, such as likes, comments, shares, and follows, is a useful metric to track. This can help you understand how well your influencer content resonates with your target audience and gauge the overall success of your campaigns.
4. Conversion Rate: The percentage of people who take a desired action, such as making a purchase or signing up for a newsletter, after clicking on your content is an important metric to measure. This can help you determine the effectiveness of your influencer campaigns in driving conversions and assess the ROI of your marketing efforts.
5. Return on Investment (ROI): Calculating the ROI of your fashion influencer partnerships is essential to determine the financial success of your marketing efforts. To calculate ROI, you need to compare the revenue generated from your influencer campaigns to the cost of the campaigns.

By tracking these key metrics, you can gain valuable insights into the success of your fashion influencer partnerships and make data-driven decisions to optimize your marketing efforts.

Maximizing ROI from Fashion Influencer Marketing

To maximize the return on investment (ROI) from fashion influencer marketing, it is essential to establish clear objectives and metrics for measuring success. The following steps can help optimize your campaign:

1. Define Your Goals: Determine the specific objectives you want to achieve through your influencer marketing campaign. This could include increasing brand awareness, driving website traffic, or boosting sales.
2. Establish Key Performance Indicators (KPIs): Identify the metrics that will help you measure the success of your campaign. Examples of KPIs include the number of impressions, likes, shares, clicks, and conversions.
3. Set Realistic Expectations: Be mindful of the potential limitations of influencer marketing and set realistic expectations for your campaign. It is important to consider factors such as the influencer’s audience size, engagement rate, and relevance to your brand.
4. Track Your Results: Monitor your campaign’s performance regularly and track your KPIs to assess the success of your collaboration. Use analytics tools to gain insights into your campaign’s performance and identify areas for improvement.
5. Optimize Your Strategy: Continuously refine your influencer marketing strategy based on your campaign’s performance data. Adjust your approach as needed to maximize your ROI and achieve your desired outcomes.

By following these steps, you can effectively measure the success of your fashion influencer marketing campaign and maximize your ROI.

Adapting to Trends and Challenges in the Fashion Influencer Landscape

Staying Ahead of the Curve: Keeping Up with Fashion Influencer Trends

As a fashion brand, staying ahead of the curve is crucial to remain relevant and competitive in the industry. Keeping up with fashion influencer trends can help you stay on top of the game and boost your brand’s visibility. Here are some ways to stay ahead of the curve:

Keeping an Eye on Emerging Influencers

One way to stay ahead of the curve is to keep an eye on emerging fashion influencers. These are influencers who are just starting to gain traction and may not yet have a large following, but have a unique and innovative style that can catch on quickly. By partnering with these influencers early on, you can establish a relationship with them before they become more popular and more expensive to work with.

Following Industry Trends and Events

Another way to stay ahead of the curve is to follow industry trends and events. Attend fashion shows, trade shows, and other industry events to stay up-to-date on the latest fashion trends and discover new influencers who are making waves in the industry. Follow fashion publications, blogs, and social media accounts to stay informed about the latest trends and developments in the fashion world.

Analyzing Competitor Strategies

Finally, analyzing your competitors’ strategies can help you stay ahead of the curve. Look at what influencers they are partnering with and what strategies they are using to promote their brands. This can give you insight into what works and what doesn’t, and help you develop a strategy that sets your brand apart from the competition.

By staying ahead of the curve and keeping up with fashion influencer trends, you can position your brand for success and stay competitive in the ever-changing fashion industry.

Overcoming Challenges in Fashion Influencer Marketing

In today’s fast-paced fashion industry, influencer marketing has become an increasingly popular strategy for brands to promote their products and reach wider audiences. However, with the constantly evolving landscape of fashion influencers, it can be challenging for brands to navigate and find the right partnerships to boost their brand. In this section, we will discuss some of the challenges in fashion influencer marketing and provide tips on how to overcome them.

Lack of Trust and Transparency
One of the biggest challenges in fashion influencer marketing is the lack of trust and transparency between brands and influencers. With the rise of paid partnerships and sponsored content, it can be difficult for brands to determine whether an influencer’s recommendation is genuine or if they are simply promoting a product for financial gain. To overcome this challenge, brands should look for influencers who have a genuine passion for their products and who have a track record of creating authentic content. Brands can also work with influencer marketing agencies that have established relationships with influencers and can vouch for their authenticity.

Difficulty in Measuring ROI
Another challenge in fashion influencer marketing is measuring the return on investment (ROI) of these partnerships. Unlike traditional advertising campaigns, it can be difficult to measure the impact of influencer marketing on sales and brand awareness. To overcome this challenge, brands should set clear goals and metrics for their influencer marketing campaigns and work with influencers who are willing to provide data and insights on the performance of their content. Brands can also use tracking codes and other analytics tools to measure the impact of influencer marketing on their website traffic and sales.

Saturation of the Market
With the rise of social media and influencer culture, the market has become saturated with influencers, making it difficult for brands to find the right partnerships. To overcome this challenge, brands should conduct thorough research and due diligence when selecting influencers to work with. Brands should look for influencers who have a unique voice and perspective, who align with their brand values and aesthetic, and who have a engaged and relevant audience. Brands can also work with micro-influencers who have a smaller but highly engaged following, rather than focusing solely on celebrities and mega-influencers.

Authenticity and Credibility
Finally, with the rise of fake followers and bots, it can be challenging for brands to determine the authenticity and credibility of influencers. To overcome this challenge, brands should work with influencer marketing agencies that use advanced algorithms and data analysis to verify the authenticity of an influencer’s following. Brands can also ask influencers for proof of their engagement and interaction with their audience, such as comments and likes, rather than just focusing on the number of followers they have.

By understanding and overcoming these challenges, brands can effectively leverage fashion influencer marketing to boost their brand and reach their target audience.

Future Opportunities and Predictions for Fashion Influencer Collaborations

The fashion influencer landscape is constantly evolving, and it’s important for brands to stay ahead of the curve to remain competitive. Here are some future opportunities and predictions for fashion influencer collaborations:

• Diversification of Influencer Types: In the future, brands can expect to see a greater diversity of influencer types, including nano and micro-influencers, who may have more targeted and engaged audiences. Brands should consider partnering with a mix of macro, micro, and nano-influencers to reach a wider range of consumers.
• Virtual Influencer Collaborations: Virtual influencers, or digital avatars, are becoming increasingly popular in the fashion industry. These influencers have a unique and distinctive style, and they can help brands reach new audiences and expand their global reach.
• Collaborations with Celebrities and Social Media Personalities: Collaborations with celebrities and social media personalities can help brands reach a wider audience and generate buzz around their products. As social media platforms continue to grow and evolve, we can expect to see more collaborations between brands and influencers with large followings on platforms like TikTok and Instagram.
• Authenticity and Transparency: Consumers are increasingly looking for authenticity and transparency from brands and influencers. In the future, we can expect to see more collaborations between brands and influencers who share similar values and aesthetics, as this can help build trust and credibility with consumers.
• Sustainability and Ethical Practices: Sustainability and ethical practices are becoming increasingly important to consumers, and brands can benefit from partnering with influencers who share these values. In the future, we can expect to see more collaborations between brands and influencers who promote sustainable and ethical practices, such as using eco-friendly materials and fair labor practices.
• Data-Driven Collaborations: As data becomes more readily available, brands can use data to identify the most effective influencers for their campaigns. In the future, we can expect to see more data-driven collaborations between brands and influencers, where brands use data to measure the success of their campaigns and optimize their strategies.

Overall, the future of fashion influencer collaborations looks bright, with many opportunities for brands to partner with a diverse range of influencers to reach new audiences and drive engagement. By staying ahead of the curve and adapting to the ever-changing landscape, brands can maximize the potential of their influencer marketing campaigns and boost their brand in the competitive fashion industry.

FAQs

1. What are fashion influencers?

Fashion influencers are individuals who have a significant following on social media platforms such as Instagram, YouTube, and TikTok. They have built a reputation for themselves as fashion experts and their followers trust their opinions and recommendations when it comes to fashion and style. Fashion influencers can have a huge impact on a brand’s image and sales, making them a valuable asset for any fashion company.

2. Why should I work with fashion influencers?

Working with fashion influencers can help you reach a wider audience and increase brand awareness. Influencers have already built a loyal following of people who trust their opinions and are more likely to try products recommended by them. Additionally, influencers can help you create a more relatable and authentic image for your brand, making it more appealing to potential customers.

3. How can I find fashion influencers?

There are several ways to find fashion influencers. One way is to search for hashtags related to your brand or industry on social media platforms. Another way is to use influencer search tools such as HypeAuditor or Upfluence, which allow you to search for influencers based on specific criteria such as follower count, engagement rate, and niche. You can also reach out to industry associations or attend networking events to meet influencers in person.

4. What should I look for when choosing a fashion influencer?

When choosing a fashion influencer, it’s important to consider their follower count, engagement rate, and relevance to your brand. Look for influencers who have a high engagement rate, meaning their followers are actively engaging with their content, as this indicates that their followers are interested in what they have to say. Additionally, choose influencers who align with your brand values and aesthetic, and who have a following that matches your target audience.

5. How do I approach a fashion influencer for collaboration?

When approaching a fashion influencer for collaboration, it’s important to be respectful of their time and work. Introduce yourself and your brand, explain why you think their following would be a good fit for your brand, and be clear about what you’re looking for in a collaboration. Be open to negotiating terms and be prepared to offer something of value in return for their promotion. Remember to keep the tone professional and courteous, and be willing to build a relationship over time.

What Most “Fashion Influencers” Don’t Tell You